NFL Ratings Tank: We Now Know Why

As each week passes during this ongoing NFL season, more evidence is piling up to indicate that viewers are tuning out in droves.

But why is this happening? Well, one clue in a new poll indicates that one-third of viewers are changing the channel over the anti-American protests during the national anthem.

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A new Rasmussen poll finds that 32 percent of adults surveyed say that they have stopped watching NFL football because of the protests.

Drilling down into the results shows that more women than men are tired of the Black Lives Matter-like protests with 29 percent of men saying they are less likely to watch pro football compared to 38 percent of women, who intimated that they are uncomfortable with the protests.

As the weeks rolled on and Kaepernick began kneeling on the field during the regular season, his protest spread not only throughout the NFL but into other sports.

As the season rolls into Week Five, though, television ratings have been seen tumbling each week to new lows.

The ratings for Week Three’s Sunday featured game between Chicago and Dallas measured in at 12.9 in the Neilsen ratings. This is down from the previous Sunday’s 13.7 and that was down from week one’s 13.9 rating. Ratings also dropped by 18 percent over week three from last year for all the midday regional games, according to Sports Business Daily.

The ratings for Monday Night Football are even worse. The game between Atlanta and New Orleans received a low 5.7 rating. It was a 38 percent plunge over the same week last year.
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