Pepsi Pulls Their New Advertisement And We All Lost

Pepsi Pulls Their New Advertisement And We All Lost

[vc_row][vc_column][vc_column_text]I woke up this morning to news feeds talking about Pepsi’s new ad featuring reality TV star Kendall Jenner.

I’ll admit that I was curious so I watched the advertisement and I was surprised that I saw a positive, feel good video that culminated in Jenner handing a police officer a Pepsi.

In the ad released Tuesday, Jenner is in the middle of a photo shoot when she happens to notice a protest march making its way down the street.

The demonstrators were marching but they were peaceful, pleasant and their signs read “peace” and “love” and “join the conversation.”

Jenner joins the crowd, grabs a can of Pepsi and walks up to a police officer watching the protest and hands it to him.  He takes a drink, a woman wearing a nose-ring and a traditional Muslim headscarf takes a photograph and cheers erupt.

I thought it was pretty cool and exactly what America is and should be.  We can disagree peacefully, we can be cordial towards law enforcement and we can all agree on a message of peace and unity.

So why did Pepsi pull the advertisement within hours and apologize?

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” Pepsi wrote in a statement on Wednesday.

It wasn’t Pepsi that missed the mark.

Apparently some individuals and groups were offended.  Black Lives Matter Activist DeRay McKesson told NBC News that “this ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place.”

McKesson also rejected Pepsi’s apology,  “Pepsi didn’t apologize to all of the people who have been protesting for two years, didn’t apologize to the people who dedicated their lives and their time to these issues and to understand the urgency of them because in so many cases, there’s so much at stake including people’s lives,” he said.

The mainstream media jumped on today’s controversy and never questioned individuals like McKesson on their anger towards the video.

They should have.

Pepsi never mentioned Black Lives Matter in the ad and it was never implied that the protest was in regards to law enforcement.

In usual fashion, McKesson and others placed their false narrative in front of the video and let their “outrage” push and intimidate everyone else.

McKesson should have been asked why he organized protests in Ferguson with the mantra “hands up….don’t shoot” when it was a complete lie.

When one Black Lives Matter Rally called for cops to be killed, McKesson never rejected it.

It’s not until Pepsi runs an advertisement that is positive that McKesson and others get mad.

This advertisement wasn’t about McKesson, which he proved by getting upset about something that had nothing to do with him and the movement he leads.

It was about something that all of us can get behind but clearly a select few will not.

Unfortunately, Pepsi caved to the yells of just a few and for that we all lost today.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=””][/vc_column][/vc_row]

About The Author


Bullethead has been writing for Law Officer for the past decade. From the controversial to the mundane, Bullethead always has something to say and what he/she has to say always seems to spark conversation.


  1. ahaz

    Who knew? I’ll make sure to keep a Pepsi on my person at all times in case I meet a belligerent officer. Problem solved!

  2. Diane Phillips-Herman

    There is nothing for Pepsi to be sorry about with this ad except for the fact it’s too long. People have to stop being offended over everything. It’s not always about “them”.

  3. Katrina

    This type of commercial could have brought me back to Pepsi. It was brilliant, happy, loving, joyful, meaningful. Continuing my boycott will continue to be painless for me.
    Black Lies Matter also shows they don’t want anything to do with anything happy, loving, joyful or meaningful. DeRay doesn’t want to admit he is outdated and not needed.

    • Diane Phillips-Herman

      Coke still taste better.

  4. spike

    If merchants are going to give into the political pressure – they should remember there are probably just as many folks on the other side of an issue, and in this case, I believe many more are on the other side. Especially, here where the antis seem to not like any peaceful overture or demonstration of Folks actually being reasonable and getting along. Pepsi? what an awful example you have set!!

  5. Degotoga

    I stopped drinking Pepsi many years ago because of the company’s radical anti-USA attitude. They were so pro-commie that they were the only soft drink from the USA that was allowed to be sold in Russia. Heinz (as in catsup) was another commie loving company, they were allowed in as well.

  6. Michael Craig

    Bow down to the BLM movement and set us back another 20yrs. Pepsi what punks.

  7. Ruffian31

    It’s pretty clear these days no one has the brass to stand up and fight for anything. It’s no wonder the country is in such shambles right now. In the old days, people would be told where to shove it. I thought the ad was pretty clever.

    • Degotoga

      I would have got a kick out of it if a couple of FBI Agents and Bomb Squad Officers would have grabbed the “nose-ring and a traditional Muslim headscarf” person, opening clothes to reveal a a bunch of dynamite strapped around the torso and began to dis-arm the bomb while ICE agents stood by waiting their turn,
      On another note; I still tell people where to shove it, I’ve still got a full sack.

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