MODESTO, Calif. — Magnum USA is unveiling an entirely new, customer-centric website at www.magnumboots.com, thanks to the input of Magnum consumers around the globe. The new look balances high impact aesthetics with modern typography, providing consumers with a new standard in usability as well as a larger canvas to view Magnum products and values.
“The revamped site encompasses our new brand direction, which is led by consumer feedback,” said Brett Weitl, Magnum USA’s marketing director. “Our Field Testers program allows consumers to provide honest, in-depth reviews on our product features, comfort, performance and value. We put a lot of research and time into building a dedicated online platform that better serves our customers.”
The website contains a host of major developments, including:
• Product filters that allow the consumer to quickly and easily find the product that fits their particular needs, whether that is determined by product features, occupation/sector or gender.
• Reviews, videos and photos incorporated onto each product page, along with a 360° image rotation on select products.
• The Field Testers’ Diagnostics Scorecard, which has been streamlined so users can quickly provide an evaluation.
• More product styles, including apparel, will be provided to those designated as Official Field Testers.
• Magnum Case Studies, where consumers can submit their bio for consideration. Selected case studies will be highlighted prominently on the new site.
• An improved dealer search, which automatically determines a user’s location and displays a map of local stores, alongside online retailers.
“Our team is thrilled to launch the new Magnum site,” said Bob Kaiser, CEO of Magnum USA. “We’ve always been proactive about customer feedback, and building products that support them on the job. It was our goal to come full circle and build upon the unique online experience that no other company is providing in the market right now.”
ABOUT MAGNUM
Since 1982, Magnum has been providing high performance tactical and service product with credibility second to none. It is the mission of Magnum to be the best in class by delivering unsurpassed product designed for its end user. Distributed in over 100 countries, Magnum attacks the marketplace with unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world. For more information, visit www.magnumboots.com.